This Global Enterprise SaaS company experienced repeated turnover within their marketing team. This resulted in a marketing technology stack that contained unused technology and out-of-date data that contributed to rising costs. To reduce costs and gain an understanding of their tech stack, they required an audit and terms of vendor agreements to be negotiated.

Solution

1. Technology vendor contacts were reviewed to identify pricing terms and renewal dates. Contract review meetings with vendors were conducted to understand pricing cost drivers.

2. A technology feature comparison was created to bring visibility to vendors that had overlapping features.

3. A vendor negotiation plan was developed to reduce costs by removing unused modules and features from pricing structures.

4. With the goal of reducing row utilization, a database audit was conducted within their marketing automation platform (Marketo) to identify bad data and contact records that were not in use.

5.  A database purge project was executed to remove bad and unused data.

Results

$200,000 in annual cost savings was achieved by: Contracts with vendors with redundant functionality were terminated. Contracts with vendors that had unused models were renegotiated. The marketing automation database was reduced from 800,000 rows to 350,000.